A study - warm light, shelves, a desk where the work happens

AI that knows
your business.

The forward-deployed studio for SMBs Consulting-shaped distribution. Software-shaped company.
Book the assessment Two weeks, fixed price. Your whole business, understood.
The problem
The AI
Execution Gap
88%
of businesses use AI
7%
have made it work across the business
The difference isn't the model.
It's the missing context.

AI that doesn't know your business - your customers, your jobs, your numbers, your people - can't run it. We build that knowing first, install it as software, and stay to run it with you.

Stats: industry surveys 2025-26
The solution

The Murray Model

Our proprietary ontology: a living model of your whole business, in three dimensions - built by our experts, kept alive by every engagement.

Dimension one

Anatomy

What exists.

Every customer, job, person, supplier, and pound - mapped and connected, organized by nine domains.

Dimension two

Motion

What moves.

Decisions, cash, work, and messages - recorded as they happen, so the model is never a snapshot.

Dimension three

Condition

How healthy.

Every reading held against your plan and our benchmarks - vital signs, not annual check-ups.

Murray - the platform - is the window: the whole model, visible on one screen.
Everything else builds from here.
Five ways in

Five practices. One play: your context, configured privately.

The Murray
Model
One living picture of the whole business.
Operational
sensing
See your operation breathe.
Contextual
content
Your voice. At a pace you can't.
Data
unification
Your systems, finally talking.
New business
lines
Idea to run-rate, prototyped.
We love the unglamorous plumbing.
The old systems, the messy spreadsheets, the integrations nobody else wants. That's where the 81 points live - and it's how your model gets built.

What we don't do: hourly billing, body-shopping, surveillance work, orphaned builds. And if the assessment says you don't need us yet, that's what it will say.

Sleeves rolled up - the work in motion
The long view - considered, unhurried
AI doesn't replace your people. It amplifies them.
The engagement

How it flows.

1

Connect

Day one

Your books, your bank, your inbox, your calendar - connected in a day. The unglamorous plumbing, done.

2

Read

Two weeks

The Nine Circles assessment: nine scores, the three findings that matter, a 90-day plan.

3

Prove

One sprint

One live workflow, built and running inside the platform - not a slide deck.

4

Run

Ongoing

We stay. The vitals read on a cadence, the model kept alive, the software doing the work.

Fixed-scope engagements, priced before we start. The two-week assessment is the front door - and you keep the living model either way.
Security, before anything

Your business, in one protected place.

  • Never trained on. Your data teaches no one's model. Ever.
  • One certified home. Your engagement lives in the Murray platform - not in inboxes, drives, or laptops.
  • You see everything. Who looked at what, when, and why - visible to you, always. Access ends when the engagement does.
  • People, never surveilled. We lead with worker and consumer privacy - and decline work that doesn't.
Security certification (SOC 2) is on the near-term roadmap and can be expedited to meet a deployment's requirements.
The people

Senior experts. No juniors, no pyramids.

Applied AI
making it work here, not in a demo
Strategy & Creative
judgment first; the plan before the platform
Technical Integration
your systems, connected without the drama
Security
governance and data safety, from day one
Every expert is certified on our methods and works inside our platform - so quality is a system, not a lucky draw.

Who we serve: owner-run companies of 10 to 250 people - and the operations that keep them honest: manufacturing, logistics, field services and fleets, hospitality, commercial buildings, and care delivery.

The team

An operator who has exited. A builder who has scaled.

Nick Byrne

Built a geospatial ontology studio from the ground up, created proprietary software along the way, and sold the company. Operations across four continents.

Jeff Hortman

Founding team at an AI health company through 800,000 users and a $500M valuation. Eight years leading strategy consulting at Monitor Deloitte. Built the Murray platform.

Two weeks. Your whole business, understood.
hello@murray.studio