AI that doesn't know your business - your customers, your jobs, your numbers, your people - can't run it. We build that knowing first, install it as software, and stay to run it with you.
Our proprietary ontology: a living model of your whole business, in three dimensions - built by our experts, kept alive by every engagement.
Every customer, job, person, supplier, and pound - mapped and connected, organized by nine domains.
Decisions, cash, work, and messages - recorded as they happen, so the model is never a snapshot.
Every reading held against your plan and our benchmarks - vital signs, not annual check-ups.
What we don't do: hourly billing, body-shopping, surveillance work, orphaned builds. And if the assessment says you don't need us yet, that's what it will say.


Your books, your bank, your inbox, your calendar - connected in a day. The unglamorous plumbing, done.
The Nine Circles assessment: nine scores, the three findings that matter, a 90-day plan.
One live workflow, built and running inside the platform - not a slide deck.
We stay. The vitals read on a cadence, the model kept alive, the software doing the work.
Who we serve: owner-run companies of 10 to 250 people - and the operations that keep them honest: manufacturing, logistics, field services and fleets, hospitality, commercial buildings, and care delivery.
Built a geospatial ontology studio from the ground up, created proprietary software along the way, and sold the company. Operations across four continents.
Founding team at an AI health company through 800,000 users and a $500M valuation. Eight years leading strategy consulting at Monitor Deloitte. Built the Murray platform.